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Crocs, Inc., is a Colorado maker of unique clogs that became extremely popular in the early 2000s with both men and women. The inexpensive shoes rely on a proprietary closed-cell resin material called Croslite to produce a lightweight, slip-resistant, odor-resistant, non-marking sole. The material also softens with body heat, thus moulding the shoe to the foot of the wearer and providing a comfortable fit. Originally intended for use on boats and in other outdoor activities like hiking, fishing, and gardening, Crocs has also found a market with working people who spend a lot of time in their feet, such as health care and restaurant workers. Moreover, Crocs, generally considered an ugly shoe, has attracted the attention of celebrities, thereby making them fashionable. The shoe features a removable back strap available in 20 colours. In some circles, essentially younger girls, these straps are traded among wearers to provide a different look.